RevenueCat reports 12%+ of churned monthly subscribers re-subscribe within 12 months. RedChurn runs win back sequences on email, inside your app, or both. Automatically.
We saved your library
channel: email
30% off · 24h only
channel: email
Come back to where you left off
channel: in-app
Subscription reactivated
channel: system
Churned subscribers already cost you to acquire. Win back is cheaper than finding new ones.
Every churned subscriber was once a paying customer. You spent on acquisition to get them. Letting them leave without a structured reactivation attempt is wasted CAC.
Win back targets subscribers who already churned. Not failed payments. Not active cancel attempts. These are people who are already gone.
12%+
Monthly churners re-subscribe
Within 12 months after churning
RevenueCat State of Subscription Apps 2024
7d
Peak reactivation window
After 30 days, rates drop sharply
Retention studies
2
Channels per flow
Email, in-app, or both
RedChurn
When RevenueCat marks a subscriber as expired or churned, RedChurn enrolls them in your win back sequence. Touches go out on the schedule you set until they reactivate or the sequence ends.
We saved your library
channel: email
30% off · 24h only
channel: email
Come back to where you left off
channel: in-app
Subscription reactivated
channel: system
Default sequence
RevenueCat EXPIRATION, subscriber enrolled
Soft reminder email or in-app prompt
Limited time reactivation offer
Final in-app prompt on next open
Subscriber reactivates, MRR attributed
CompleteTiming, offer size, and expiry are editable from the dashboard. Auto-expiring offers create urgency.
Churned subscribers stop opening billing emails quickly. Stack email with an in-app prompt on the next app open.
WinBackPrompt shows your reactivation offer when they come back. Enable one channel or both from the dashboard.
From your domain via Resend
In-app
Native screens on next open
Both
Stack channels per flow
The first 7 days after churn matter most. A simple reminder on day 1 often outperforms a heavy discount on day 30.
Start soft, escalate offers over time, and stop the sequence once they return or hit your cutoff date.
Win back runs on autopilot once configured. You track what comes back, not individual subscribers.
Scenarios → Email → Win back: sequence steps, offers, expiry
Scenarios → In-app → Win back: prompt copy and CTA
Win back view: reactivation rate, channel attribution, cohorts
MRR impact: won-back revenue tracked separately
Connect RevenueCat and enable win back on email to start without the SDK. Add WinBackPrompt when you want in-app reactivation.
All retention flows are included on every RedChurn plan.
RedChurn reads subscription events and sends retention messages. It does not replace your billing provider, paywall, or user accounts.
We ingest webhooks from RevenueCat, Superwall, Polar, and other providers. We never change your products, prices, or subscriptions.
Cancel saves use Apple and Google native flows. No guideline workarounds.
Email sends from your domain via Resend. Push uses your FCM and APNs credentials.
Optional SDK under 200 KB. Disconnect anytime. Your paywall and billing keep running.
Connect your billing provider, open your Red Center, and turn on save flows. Starter is free up to 50 active subscribers — pricing scales as you grow.
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