40%
Return when reengaged
Within 30 days of churn
Subscription industry benchmarks
Flow 03Win back
Bring churned subscribers back to paid.
40% of churned subscribers come back when you reengage them within 30 days. Redchurn runs win back sequences on email, inside your app, or both. Automatically.
- In-app
- Both
Founding rate · 2 months at $0, then from $49/mo
7 founding beta spots left · 3/10 beta testers
D+1Opened
We saved your library
channel: email
D+7Clicked
30% off · 24h only
channel: email
D+14Tapped
Come back to where you left off
channel: in-app
D+15Won back
Subscription reactivated
channel: system
The problem
Revenue you already paid to acquire is walking out
Churned subscribers already cost you to acquire. Win back is cheaper than finding new ones.
Every churned subscriber was once a paying customer. You spent on acquisition to get them. Letting them leave without a structured reactivation attempt is wasted CAC.
Win back targets subscribers who already churned. Not failed payments. Not active cancel attempts. These are people who are already gone.
7d
Peak reactivation window
After 30 days, rates drop sharply
Retention studies
2
Channels per flow
Email, in-app, or both
Redchurn
The workflow
How the workflow runs
When RevenueCat marks a subscriber as expired or churned, Redchurn enrolls them in your win back sequence. Touches go out on the schedule you set until they reactivate or the sequence ends.
Default sequence
D+0 RevenueCat EXPIRATION, subscriber enrolled
D+1 Soft reminder email or in-app prompt
D+7 Limited time reactivation offer
D+14 Final in-app prompt on next open
D+15 Subscriber reactivates, MRR attributed
Complete
Timing, offer size, and expiry are editable from the dashboard. Auto-expiring offers create urgency.
Channels
Email and in-app together
Churned subscribers stop opening billing emails quickly. Stack email with an in-app prompt on the next app open.
WinBackPrompt shows your reactivation offer when they come back. Enable one channel or both from the dashboard.
Resend + your domainReact Native SDK
Email
From your domain via Resend
In-app
Native screens on next open
Both
Stack channels per flow
Timing
Why timing beats discount size
The first 7 days after churn matter most. A simple reminder on day 1 often outperforms a heavy discount on day 30.
Start soft, escalate offers over time, and stop the sequence once they return or hit your cutoff date.
Dashboard
What you configure in the dashboard
Win back runs on autopilot once configured. You track what comes back, not individual subscribers.
01
Scenarios → Email → Win back: sequence steps, offers, expiry
02
Scenarios → In-app → Win back: prompt copy and CTA
03
Win back view: reactivation rate, channel attribution, cohorts
04
MRR impact: won-back revenue tracked separately
Get started
Getting started
Connect RevenueCat and enable win back on email to start without the SDK. Add WinBackPrompt when you want in-app reactivation.
All three flows are included on every Redchurn plan.
Founding rate · 2 months at $0, then from $49/mo
7 founding beta spots left · 3/10 beta testers
Beta open
Be first to recover the MRR you're losing.
Three churn-killing flows on email, in-app, or both. Founding rate: 2 months at $0, then from $49/mo. Only 10 spots.
2 months at $0 on every plan
7 founding beta spots left · 3/10 beta testers