Trials that cancel never convert to paid. RedChurn detects voluntary trial cancellations from your billing provider and runs save flows on email, in-app, or both — including pre-expiry reminders before the trial ends.
Trial ending soon
Value recap email
Last day reminder
Urgency + offer
Trial cancel tap
Save sheet shown
Trial converted
+$9.99 MRR
Most apps lose trial users silently. They cancel during the trial and never see a save offer or a reminder before expiry.
Trial subscribers who tap cancel during their trial were never paying customers — but they were your most engaged prospects. Without an intercept, they disappear with no feedback and no second chance.
Even subscribers who do not actively cancel often forget their trial is ending. A reminder at J-3 and J-1 converts users who intended to subscribe but needed a nudge.
60%+
Trials never convert
Industry average for mobile subscription apps
Mobile subscription benchmarks
J-3
Pre-expiry email touch
Reminder before the trial ends
RedChurn default sequence
2
Moments covered
Cancel tap during trial + pre-expiry nudge
RedChurn trial cancel save
Trial cancel save triggers on two moments: when a subscriber voluntarily cancels during an active trial, and on a pre-expiry schedule before the trial ends.
Trial ending soon
Value recap email
Last day reminder
Urgency + offer
Trial cancel tap
Save sheet shown
Trial converted
+$9.99 MRR
Default sequence
Subscriber cancels during trial → save sheet or email sequence
Pre-expiry reminder email with value recap
Last-day urgency email before trial ends
Trial converted or churn reason captured
Save rate and converted MRR in your Red Center
CompleteTrial cancel is separate from paid cancel saves and win back. Each flow has its own dashboard view and metrics.
Start with pre-expiry emails only — no SDK required. Enable J-3 and J-1 sequences under Scenarios → Email → Trial cancel save.
Add in-app intercept when a trial subscriber taps cancel. Wire the SDK cancel flow so trial users see save offers before leaving.
From your domain via Resend
In-app
Native screens on next open
Both
Stack channels per flow
Trial cancel save has its own view in the Red Center. Track detected trial cancels, saves, and converted MRR separately from paid cancel saves.
Scenarios → Email → Trial cancel save: J-3 and J-1 templates
Scenarios → In-app → Trial cancel save: save sheet for trial users
Trial cancels view: detected, saved, failed, save rate
Converted MRR attributed when a saved trial becomes paid
Connect your billing provider and enable trial cancel save on email first. Add the SDK when you want in-app intercept for trial cancellations.
Make sure subscriber emails are set in your billing provider so pre-expiry sequences can deliver.
RedChurn reads subscription events and sends retention messages. It does not replace your billing provider, paywall, or user accounts.
We ingest webhooks from RevenueCat, Superwall, Polar, and other providers. We never change your products, prices, or subscriptions.
Cancel saves use Apple and Google native flows. No guideline workarounds.
Email sends from your domain via Resend. Push uses your FCM and APNs credentials.
Optional SDK under 200 KB. Disconnect anytime. Your paywall and billing keep running.
Connect your billing provider, open your Red Center, and turn on save flows. Starter is free up to 50 active subscribers — pricing scales as you grow.
Already have an account? Log in