4–8%
Involuntary churn rate
Average for mobile subscription apps
RevenueCat State of Subscription Apps
Flow 01Billing recovery
Recover failed payments before they become churn.
Mobile apps lose 4–8% of MRR every month to expired cards and soft declines. Redchurn detects billing issues from RevenueCat and runs recovery on email, inside your app, or both.
- In-app
- Both
Founding rate · 2 months at $0, then from $49/mo
7 founding beta spots left · 3/10 beta testers
T+0
Payment failed
user_8a3f · $9.99
T+1h
Recovery email sent
From your domain
T+12h
In-app dunning shown
Tap to update card
T+24h
Retry 2
Card updated by user
T+25h
Payment recovered
+$9.99 saved
The problem
Failed payments become churn when nobody follows up
Involuntary churn is the quiet leak most teams never measure separately from voluntary cancels.
Involuntary churn happens when a subscriber wants to stay but their payment fails. Expired cards, insufficient funds, bank blocks. The subscription lapses even though they never tapped cancel.
App Store and Play Store retry on their own schedule. Most apps never follow up with an email from their domain or a prompt inside the app. The grace period ends and MRR drops silently.
72h
Critical recovery window
Most saves happen before grace period ends
Subscription billing benchmarks
2
Channels per flow
Email, in-app, or both from one dashboard
Redchurn
The workflow
How the workflow runs
Billing recovery starts when RevenueCat reports a billing issue. Redchurn picks up the event through your webhook and launches the sequence you configured in the dashboard.
Default sequence
T+0 Payment fails, RevenueCat sends BILLING_ISSUE
T+1h Recovery email from your domain
T+12h In-app dunning on next app open
T+24h Second retry after card update
T+25h Payment recovered, MRR saved
Complete
You control timing, copy, and channel mix. Email only, in-app only, or both stacked together.
Channels
Email, in-app, or both
Start with email only if you have not shipped the SDK yet. Connect Resend, verify your domain, and enable billing recovery under Scenarios → Email. No app release required.
Add in-app dunning when the React Native SDK is installed. BillingRecoveryBanner shows on the next open with a one-tap path to update the payment method.
Resend + your domainReact Native SDK
Email
From your domain via Resend
In-app
Native screens on next open
Both
Stack channels per flow
Dashboard
What you configure in the dashboard
Everything runs from app.redchurn.io after RevenueCat is connected. No engineering time needed to change copy or timing once the webhook is live.
01
Scenarios → Email → Billing recovery: steps, subjects, send timing
02
Scenarios → In-app → Billing recovery: banner copy, CTA, appearance
03
Toggle email, in-app, or both per flow independently
04
Billing recovery view: recovered MRR, channel attribution, events
Get started
Getting started
Connect RevenueCat first. Paste the Redchurn webhook URL and authorization secret in your RevenueCat project.
Enable billing recovery on email, add the SDK when you want in-app dunning, and track recovered MRR in your dashboard.
Founding rate · 2 months at $0, then from $49/mo
7 founding beta spots left · 3/10 beta testers
Beta open
Be first to recover the MRR you're losing.
Three churn-killing flows on email, in-app, or both. Founding rate: 2 months at $0, then from $49/mo. Only 10 spots.
2 months at $0 on every plan
7 founding beta spots left · 3/10 beta testers