Guides
Retention tactics for mobile apps on RevenueCat. Written for founders and growth teams who think in MRR, not feature lists.
Who this is for
These guides assume you run a mobile app with subscriptions through RevenueCat. You already track MRR and churn. You want practical steps, not theory.
Each guide covers one problem: involuntary churn, dunning sequences, or cancel intercept. Read them in any order, but involuntary churn is the best starting point if you are new to retention.
What you will learn
How much MRR mobile apps lose to failed payments, why store retries are not enough, and what a recovery sequence looks like in practice.
How to intercept cancellations before Apple or Google take over, which save offers work by churn reason, and when email vs in-app makes the difference.