RedChurn

Cancel save vs win-back

Cancel save catches intent before the subscription ends. Win-back targets subscribers who already churned. Mixing them wastes offers and annoys users.

Cancel save (intercept)

Run in-app when the user taps cancel inside your product. Offers: pause, downgrade, discount—matched to churn reason from a one-question survey.

Email follow-up within 48 hours only if they still proceed to store cancellation.

Win-back

Trigger on EXPIRATION or lapse after a cooling period. Reactivation offers should auto-expire. Email reaches dormant users; in-app catches return visits.

RevenueCat reports 12%+ of churned monthly subscribers re-subscribe within 12 months. Win-back in the first 30 days with a clear offer can lift those odds.

How they stack

Configure cancel intercept first—it protects MRR at peak intent. Add win-back for subscribers who slipped through. RedChurn runs both from the same RevenueCat webhook with separate dashboards per flow.